THE UPSIDE DOWN // NEGATIVE TYPEFACE

Poster Booklet, Installation, Video

Counter spaces, counter thoughts, counter forms. Recalibrating our comfort zone is the prerequisite of experiencing the world as a different place. 

​

I never really got Typography, however, making a typeface changed this perspective drastically. Understanding that my typeface has an identity, a story. Figuring out alphabets in a more structural way. I also had to delve a little deeper in to the aspects of a typeface that is usually overlooked. I also like how it does not come too easy to me or the reader. Well nothing worthwhile ever does!