Letterhead

Name Card

I used textured paper to get a more earthy feel and look for the branding. 

Tried to use the logo colours in an interesting way. 

Re-branding

Cedele

For our assignment was to rebrand a Singaporean company. I was given  Cedele which is a bakery that promotes good food. The original logo is simplistic and brown.

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Taking cue from the original logo, I chose to use only text in the logo. I made a new font using geometric shapes of semi-circles. The letters is Cedele, form a nice pattern. The three e’s can be used in different ways to add an interesting dimension to the logo.

I have drastically changed the colous, using more vibrant choices. Using red and orange as they are food colors, and are meant to evoke the tastebuds and stimulating the appetite, which would help promote their business.